He emphasized that 'free speech is the main right' people have, a sign that commentary may be coming that Carlson felt he couldn't share even on Fox News. In his brief promotional clip, Carlson spoke openly about his views that the media manipulates viewers. Little detail has been shared about which form his new show will take, but it's a safe bet the brash host will look to recreate the elements that kept viewers hooked to his Fox show - provocation. Musk said in an interview with the BBC last month that those advertisers had since returned to the platform, though data from Sensor Tower and Insider Intelligence suggests the return might not be as complete he claims.Īn unchecked Carlson may bring greater user engagement at the expense of advertiser cash.

Advertisers, who have spent $2 billion on Twitter since 2020, paused ads over concerns around misinformation and hate speech, with Musk firing many of the core staff tasked with moderation and safety. He should know how sensitive advertisers are to change after losing 50% of Twitter's top 100 advertisers within a month of taking over the site. Given Twitter's biggest source of revenue is advertisers, keeping them happy should be priority No. Since his debt-fueled $44 billion takeover of Twitter, Musk has seemed desperate to find ways to increase the monetization of a company that he has repeatedly said was on the brink of bankruptcy. Carlson's new show will bring engagement. But if Carlson sticks with Twitter, he could be a big headache. It often indicates a user profile.įree, Fox-style engagement certainly looks like a big victory for Musk.

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Ship of fools by tucker carlson